The Holy Qur'an is the constitution and special miracle of the Holy Prophet of Islam. The miracle of the Holy Quran has various facets and dimensions. One of the most important of them is its unique literary and rhetoric aspect. In order to convey the message of the Almighty Lord, this book of revelation has used various methods and styles in such a way that it has made the verses of the Qur'an very attractive, pleasant and sweet for its audience and referents. In this article, the most prominent literary features and aesthetic components in Quranic phrases have been investigated with a descriptive-analytical method, the most important of which are: words, imagery (similes, analogies and metaphors), putting words in a regular arrange, putting words in a confused arrange, putting the general instead of the specific, using the same verb in two meanings, changing the predictable order of the verse, allusions. The most important scientific achievement of the present article is that the Qur'an has a rich treasure of literary features that made it possible to express, communicate and emphasize the content of the Qur'an and was very effective in attracting its audience.
)